Nigeria Internet Registration Association (NiRA)

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What Is your Domain Authority (DA)?

 

What is the essence of a website that has no visitors or not searchable on the internet? Having a website is an avenue to communicate with the world. You can communicate what you are, what you are doing and what you are about to do in relation to your business and services.

It is important always to consider best practice when developing your website. This will enhance the popularity of the website. It is worthy to note that companies spend lots of money on search engine optimization (SEO). This is to get their website closer to online users on search engine, social media and other online digital marketing platforms.

One of the factors that contribute to rapid growth and popularity of a website is your domain authority.

What is Domain Authority? It is a measure of the power of your domain name in terms of popularity. It is a search engine ranking factor. Such factors include Building good internal links, update content regularly on your website etc.

Domain Authority is based on many factors. Primarily, profile factors such as how many backward links are pointing to your website and how authoritative those sites are, for how long have you registered your domain name and how credible is your content most especially for bloggers.

It might be very difficult to gain a domain authority (DA) number of 100. Sites like Facebook and Google have it, so don’t be disappointed if you never hit 100. DA is difficult to influence directly. You can’t change your DA score like you can change your webpage meta tags.

To improve your DA:

     Register your unique domain name now without further delay

     Ensure that your technical Search Engine Optimization (SEO) is in place

     Create lots of linkable content on your website

     Develop strong internal linking

There are plenty of contents online that explains how to improve your DA. The bigger picture of today’s SEO is it’s content marketing. By focusing on the website content, you can win in the other areas — domain authority, traffic, organic search results, and ranking. Better content means better everything else. You can improve your domain authority. It’s all about the richness in your content and right domain name to drive your website traffic.