Nigeria Internet Registration Association (NiRA)

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When you set out to create an online presence for your business, it involves making decisions, taking actionable steps and much more to achieve this objective. One of the most important decisions to take is to choose an ideal domain name for your business website. Domain names are unique, human-readable web addresses used to access resources or information on a webpage linked to the web address. Your customers can only locate your company online through your company's email address.

A potential customer may come across your postal or promotional commercials and either place a call, click on your link or reach out to you in your physical office. In most cases, however, it would be cheaper and better for your customers to find your business on search engines such as Google and Bing.  This is where search engine optimization (SEO) comes in.

While SEO still plays a huge role in the success of an online business, SEO experts have consistently devised ways to help websites rank higher on search engine result pages (SERP). To get organic traffic, leads, and improved sales, they believe the domain name plays an important role in the SEO game.

Domain names can impact the search engine ranking and SEO in two ways - branding and keywords.  To leverage a branding domain, your domain name must be based on your business or brand because that is how your customers will find you. An example of a branding domain is the Nigeria Internet Registration Association domain name, ( For keywords branding, this involves using keywords relevant to your business or brand in your domain name. For example: if you are a chef, you can get a domain name like

It is necessary to have a service keyword-rich domain that makes your business stand out amongst other businesses in the search engine. This would make it easy for anyone in need of your services to find your business online.

We must be aware that the effect of a good domain name on SEO and lead cannot be undermined. Choose an ideal domain name for your business ensuring it's memorable, recognizable, sounds authoritative and doesn't look like a spam website.

With the .ng domain name extension, you have a variety of options to select for a domain name that best represents your business and brand. With the .ng domain name, your website will rank high locally in your geographic location and gain international recognition. Go to to get started and get a domain name that helps you maximize your SEO ranking and sales.